Dual branding means that our Corporate Identity will be supported by visual elements referring to partners or joint venture companies.

All kind of supporting visual elements should be strictly subsidiary to our visual profile elements, whether referring to size, colour or position.

The applications of the SeaStar Alliance identity should not be treated equal with the Jotun Corporate Identity. The use of SeaStar Alliance logo should be a strategic decision made by the divisions and must be coordinated with Jotun Corporate Identity.

Below you will find approved guidelines for implementing the SeaStar Alliance identity in PDF format.