The guidelines deal with standards for letterheads, business forms, business cards and envelopes. By business forms we mean all the material we use for correspondence, business procedures and personal use. This is a comprehensive field which many of our customers and connections identify as one of our most factual corporate profiling areas. It is therefore important that we transmit our visual profile in a functional and estethic manner through our business forms.
Letterheads and forms are based on A4 size, whilst smaller letters can be written on Quarto (2/3 of A4). Envelopes are based on the Norwegian Post Office standard. For each element in these guidelines, a description is given with regard to use of colour, size of typeface and spacing.
Colours
Jotun’s corporate colours are to be used for all items dispatched to customers and business connections. For internal forms and envelopes produced in large volumes, e.g. the dispatch of advertising material, single colour print is to be used in Jotun blue.
Typeface, electronic use
Verdana
Typeface for pre-printed material
Typeface for pre-printed material is to be Frutiger.
Typeface styles and printing advise for Jotun Corporate business cards.
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