Guidelines for typography

When selecting typefaces we have taken as a basis that our logotype requires bold and legible lettering and that in all other communication we require easily legible and efficient typefaces, well suited for both short messages in signing systems and on vehicles and another typeface for the reading of large volumes of text.


Our corporate typefaces
With the previous in mind we have selected Frutiger and Times as our corporate typefaces.
Frutiger is available in several different versions: Neue Ultra Light, Neue Thin, Light, Light Italic, Roman, Italic, Bold, Bold Italic, Bold Condensed and Black.

Frutiger is recommended in all sort of forms, packaging, titles in advertisments and brochures, signs and on vehicles.


Times is also available in serveral different versions:

Regular, Italic, Bold and Bold Italic. Printers may have additonal versions, but such versions should not be used.

Times is normally used for large volumes of text.


Our two corporate typefaces, Frutiger and Times, can be used together in the same document.


When Frutiger or Times are not available, the standard web typeface Verdana is to be used instead.


Local (ethnic) alternatives to latin typefaces

In our world wide corporate work we must take the following into consideration:

Thai typefaces
Frutiger is replaced by DB Fongnam
Times is replaced by EAC Kannika
Both typefaces are available in several versions.

Arabic typefaces
In the Middle East, Frutiger and Times are supplemented by Damascus.
Damascus is available in several versions:
Regular, Bold, Italic, Bold Italic.

Chinese typefaces
Frutiger and Times are supplemented by Changcheng heiti, Songit and YouYuan.

Korean typefaces
In Korean language, Frutiger and Times are supplemented by the font Gulim.
This font is available in several versions: Regular, Bold, Italic and Bold Italic.

Web typeface
Verdana is the standard web typeface to be used.
SHORTCUTS
CONTACT US

For further information on our Corporate Identity

Email this page Add to favorites
© Copyright 2010 Jotun. All rights reserved.