To improve the flexibility of Jotun’s graphic identity, it contains a decorative element based on the penguin in the Jotun logo. This decorative element is a pattern built up as a repeatable report in width. The pattern can be used in its entirety or it can be cut. The pattern is especially suitable for division into vertical sections. It can be used on large surfaces like rollups, banners, flags, exhibition walls, etc., but it is also suitable as a layout background. The pattern is constant and the penguins cannot be moved about when properly used.

Optional grey for limited circumstances
(regional/divisional marketing decide use)

Note: Use of the grey pattern has to be based on approval from
Corporate in Sandefjord or from Regional or Divisonal marketing.